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Withit Licensing Appoint Licensing Agent for Joey and Joy Brand in India

20 August 2014

Withit Licensing, is pleased to announce the appointment of a new licensing agency, ‘AI Licensing’.  The contract, brokered by Withit Licensing, will see AI represent the key new brand, Joey and Joy, in India, the Far East and the Middle East.

‘AI India’, who have expertise in character brands, such as ‘Doreamon’, are already securing new licensees for Joey and Joy for India and plan to take on international distribution and manufacturing in the markets in which they operate.

Joey & Joy launched last year  is a lifestyle brand featuring two adorable monkey characters and have two key design interpretations to give appeal to a broader audience. ‘AI India’ are aiming to launch products to consumers before the end of October 2014.

Dolph Zahid, President of Withit Licensing, comments: “It’s great to have ‘AI India’ on board and we’re looking forward to launching Joey and Joy. “AI India” has a breadth of knowledge in these markets which we know will be key in developing the brand, and taking it into retail.”

Mr Nitan Kalra, Director at ‘AI India’ added: “We’re looking forward to working with Withit Licensing and believe the Joey and Joy brand has huge potential. We’ve already had great interest and are on the brink of securing several deals. In addition to that, negotiations are underway for a global animation deal to be released 2015/16.”

News

Withit Licensing Appoint Licensing Agent for Joey and Joy Brand in India

20 August 2014

Withit Licensing, is pleased to announce the appointment of a new licensing agency, ‘AI Licensing’.  The contract, brokered by Withit Licensing, will see AI represent the key new brand, Joey and Joy, in India, the Far East and the Middle East.

‘AI India’, who have expertise in character brands, such as ‘Doreamon’, are already securing new licensees for Joey and Joy for India and plan to take on international distribution and manufacturing in the markets in which they operate.

Joey & Joy launched last year  is a lifestyle brand featuring two adorable monkey characters and have two key design interpretations to give appeal to a broader audience. ‘AI India’ are aiming to launch products to consumers before the end of October 2014.

Dolph Zahid, President of Withit Licensing, comments: “It’s great to have ‘AI India’ on board and we’re looking forward to launching Joey and Joy. “AI India” has a breadth of knowledge in these markets which we know will be key in developing the brand, and taking it into retail.”

Mr Nitan Kalra, Director at ‘AI India’ added: “We’re looking forward to working with Withit Licensing and believe the Joey and Joy brand has huge potential. We’ve already had great interest and are on the brink of securing several deals. In addition to that, negotiations are underway for a global animation deal to be released 2015/16.”


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