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Withit Licensing appoints miPR

05 June 2014

Withit Licensing, the international company specialising in the management of its stable of art, design and lifestyle brands, today announces the appointment of licensing and media PR specialists, miPR.

miPR will handle all trade PR pre, during and post the Licensing Expo in Vegas, the World Children Expo in India and London’s Brand Licensing Expo focusing on five core brands; Kitties in the Cities, Phizzogs, DoodleBoos, Joey and Joy, as well as the original Withit brand of characters.

In addition to trade PR, miPR will take full control of the Withit Licensing brand social media pages. With regular updates and quick responses to fans, the main objective is to raise brand awareness and build an engaging audience.

Withit Licensing is also briefing miPR to handle the development of its costume character campaign which will see the creation of new characters and the execution of a new distribution programme.

Bradley Caines, Creative Director at Withit Licensing comments: “We worked with miPR, formerly micommsPR, in 2012 and had a really successful campaign. We’ve now grown our portfolio even more and are thrilled to have miPR back on board, supporting us with key trade shows and the communication with consumer media in the lead up to Christmas.”

Kirsty Barr, Managing Director at miPR added: “We’re excited to be working with Withit Licensing again having done some project-based work in 2012. Their brand portfolio has grown extensively in the past 12 months and we are confident the five core brands have a huge amount of licensing potential.”

For more information please contact Cody Crook:
cody.crook@mi-pr.co.uk or T: 01494 775 250

News

Withit Licensing appoints miPR

05 June 2014

Withit Licensing, the international company specialising in the management of its stable of art, design and lifestyle brands, today announces the appointment of licensing and media PR specialists, miPR.

miPR will handle all trade PR pre, during and post the Licensing Expo in Vegas, the World Children Expo in India and London’s Brand Licensing Expo focusing on five core brands; Kitties in the Cities, Phizzogs, DoodleBoos, Joey and Joy, as well as the original Withit brand of characters.

In addition to trade PR, miPR will take full control of the Withit Licensing brand social media pages. With regular updates and quick responses to fans, the main objective is to raise brand awareness and build an engaging audience.

Withit Licensing is also briefing miPR to handle the development of its costume character campaign which will see the creation of new characters and the execution of a new distribution programme.

Bradley Caines, Creative Director at Withit Licensing comments: “We worked with miPR, formerly micommsPR, in 2012 and had a really successful campaign. We’ve now grown our portfolio even more and are thrilled to have miPR back on board, supporting us with key trade shows and the communication with consumer media in the lead up to Christmas.”

Kirsty Barr, Managing Director at miPR added: “We’re excited to be working with Withit Licensing again having done some project-based work in 2012. Their brand portfolio has grown extensively in the past 12 months and we are confident the five core brands have a huge amount of licensing potential.”

For more information please contact Cody Crook:
cody.crook@mi-pr.co.uk or T: 01494 775 250


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