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Withit was started in 1991 as a family enterprise by Mr Dolph Zahid in Brighton, UK.

The store excelled in selling locally designed t-shirts alongside other gift items. This proved to be such a success that a further 6 stores were opened around the UK. Bradley Caines, who also sold his own ranges of t-shirts, which he designed, joined forces with Dolph and together they created a recognisable brand for the company and by 1998 the ®Withit characters were born. By this time the Brand had a following of loyal customers and was being retailed at over 200 other independent clothing and gift stores.

The big break for ®Withit came at the October 2001 Brand Licensing show where they were approached by WHSmiths to produce a range of 'back to school' fashion stationery for stores throughout the country. The line was a huge success when launched in 2002 with stock demands so high that product needed to be flown in to meet consumer demand.

Since that 2001 show, ®Withit has diversified into producing many different products including footwear, toiletries, bags, watches, fashion and phone accessories to name just a few.

In 2012, Withit began to develop new brands, such as Kitties in the Cities, Phizzogs, Joey and Joy, DoodleBoos and also Glitzy Glamour Puss. These brands have featured in Retail stores around the world.

More recently Withit has formed a new alliances and expanded into India and the Korean markets, with several licensing deals secured already in India. This new formation is now taking Withit into an Agency capacity, helping other brands develop into the Asian markets.

About

Withit was started in 1991 as a family enterprise by Mr Dolph Zahid in Brighton, UK.

The store excelled in selling locally designed t-shirts alongside other gift items. This proved to be such a success that a further 6 stores were opened around the UK. Bradley Caines, who also sold his own ranges of t-shirts, which he designed, joined forces with Dolph and together they created a recognisable brand for the company and by 1998 the ®Withit characters were born. By this time the Brand had a following of loyal customers and was being retailed at over 200 other independent clothing and gift stores.

The big break for ®Withit came at the October 2001 Brand Licensing show where they were approached by WHSmiths to produce a range of 'back to school' fashion stationery for stores throughout the country. The line was a huge success when launched in 2002 with stock demands so high that product needed to be flown in to meet consumer demand.

Since that 2001 show, ®Withit has diversified into producing many different products including footwear, toiletries, bags, watches, fashion and phone accessories to name just a few.

In 2012, Withit began to develop new brands, such as Kitties in the Cities, Phizzogs, Joey and Joy, DoodleBoos and also Glitzy Glamour Puss. These brands have featured in Retail stores around the world.

More recently Withit has formed a new alliances and expanded into India and the Korean markets, with several licensing deals secured already in India. This new formation is now taking Withit into an Agency capacity, helping other brands develop into the Asian markets.