A company rebrand of its logo is being unveiled demonstrating the strength and growth of the company as both brand owners and pushing forward its awareness as a UK based licensing agency. The first major showing of the company’s new look will be showcased at the Las Vegas Licensing Show, along with a new website, encompassing all its brands. On developing the new design, we kept the heritage of being a British company in the use of the colours, and as the UK is so linked to royalty, we created a crown effect. This new logo was to further show the difference between Withit the Licensing Company, from Withit the Brand of characters. Withit Licensing manages all of the brands regarding their licensing activities.
Withit Licensing will be launching a new style guide focused on the popular characters Cheeky and Miss Cheeky, the concept will be titled Cheeky With Love and will have two approaches one vintage and the other modern.
Withit Licensing has recently appointed several licensing agents in new territories, such as South Africa, Korea, Asia and Turkey, thus demonstrating the desire for Withit’s art and design based properties Internationally. These new relationships have been secured through the continuing presence that Withit Licensing has at tradeshows in UK, Europe the US and Asia exhibiting all the brands they represent.