Russian Company Proburo are developing stationery range for general release in June 2014. They are focusing on three of the characters for young boys and girls, products will include mini backpacks and bags for school, as well as colouring in items and stationery. After the success of the Withit Brand, using Glamour Puss, they felt that there was scope to work on DoodleBoos to create a toddlers and ‘just to school’ range.
A company rebrand of its logo is being unveiled demonstrating the strength and growth of the company as both brand owners and pushing forward its awareness as a UK based licensing agency. The first major showing of the company’s new look will be showcased at the Las Vegas Licensing Show, along with a new website, encompassing all its brands. On developing the new design, we kept the heritage of being a British company in the use of the colours, and as the UK is so linked to royalty, we created a crown effect. This new logo was to further show the difference between Withit the Licensing Company, from Withit the Brand of characters. Withit Licensing manages all of the brands regarding their licensing activities.
Withit Licensing will be launching a new style guide focused on the popular characters Cheeky and Miss Cheeky, the concept will be titled Cheeky With Love and will have two approaches one vintage and the other modern.