Santex our clothing licensee have renewed their contract on the Withit license and will be continuing to supply Penny’s and Primark in the UK & Eire. These retailers have become so important for a fashion related brand and our characters have proven popular with teenagers and adults alike.
Withit has recently collaborated with AI-India one of India’s leading licensing agencies. This is a new territory for Withit and one that we have not explored in the past. However, there seems to be a strong demand for art and design based licensing and our characters fit the bill. AI will develop the strategy for India as this is a huge market offering lots of potential, and initial feed back has been very positive, with new deals imminent.
Withit continues to work directly with C&A and following success they have enjoyed on the Withit characters, they will be focusing their efforts on the latest artwork program titled Cheeky with Love concentrating on Cheeky and Miss Cheeky. The 10 piece range is now in stores across, Germany, Spain, France and the Benelux. Be sure to check it out!