Santex produced and launched their women’s pyjamas recently to Primark and Penny’s exclusively in Ireland with a ‘sold out’ reaction, achieving good sales, for characters, Cheeky Monkey, Glamour Puss and new character Hoppin’ Frog. On a creamy/brown marl with sketched feel to the artwork, that was highlighted with a gold print for the characters name.
Isaac Morris our US licensee for apparel have developed a range of girls t-shirts that have been well received at key retailers such as Wal-mart and Kohl’s. Characters from the Withit range include, Cheeky Monkey, Miss Cheeky, Mad Cow and Glamour Puss. More designs have already been created with new retailer presentations being set up.
Cheeky with Love, the new brand from Withit Licensing Ltd, combines a fresh faced fun outlook with its crisp graphics in it’s “First Kiss” range, but also a softer more romantic feel in its “True Romance” collection. This later range is soon to be instore at C&A for its Summer Collection of nightwear. Other retailers and Licensees have already started to show keen interest in this highly appealing brand.