Withit Licensing, the international company specialising in the management of its stable of art, design and lifestyle brands, today announces the appointment of licensing and media PR specialists, miPR.
miPR will handle all trade PR pre, during and post the Licensing Expo in Vegas, the World Children Expo in India and London’s Brand Licensing Expo focusing on five core brands; Kitties in the Cities, Phizzogs, DoodleBoos, Joey and Joy, as well as the original Withit brand of characters.
In addition to trade PR, miPR will take full control of the Withit Licensing brand social media pages. With regular updates and quick responses to fans, the main objective is to raise brand awareness and build an engaging audience.
Withit Licensing is also briefing miPR to handle the development of its costume character campaign which will see the creation of new characters and the execution of a new distribution programme.
Bradley Caines, Creative Director at Withit Licensing comments: “We worked with miPR, formerly micommsPR, in 2012 and had a really successful campaign. We’ve now grown our portfolio even more and are thrilled to have miPR back on board, supporting us with key trade shows and the communication with consumer media in the lead up to Christmas.”
Kirsty Barr, Managing Director at miPR added: “We’re excited to be working with Withit Licensing again having done some project-based work in 2012. Their brand portfolio has grown extensively in the past 12 months and we are confident the five core brands have a huge amount of licensing potential.”
For more information please contact Cody Crook:
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Withit Licensing Ltd, today announces the appointment of Denise Deane as Design & Development Manager, for the many brands in its art and lifestyle brand program.
Denise joins the company with a wealth of product design, development experience, and creative enthusiasm that has been built on the success of brands such as Funky Friends, Brit Chicks and Sindy. Denise has worked with a large number of retailers and has extensive knowledge of Far East manufacturing for product development.
The new role has been developed for Denise that will allow Withit Licensing to expand its creativity, for Phizzogs, Kitties in the Cities, Joey and Joey and it’s classic brand, Withit.
Deane will work alongside Creative Director, Brad Caines, to develop finished products on all of its licensable brands. Her main objective is to offer a better representation of the brands by bringing their graphics to life. This will give licensees, retailers and distributors the opportunity to share the company’s visions and see all of the brands in product form. Ranges will include stationary, bags, gifts, apparel and more, so as to visualize an in-store look.
Withit Licensing Ltd are attending the Licensing Vegas Expo (Booth F74) with the aim to seek new partnerships with agents, contacts with retailers, as well as directly with Licensees. Denise’s work will support new partnerships developed at the show.
Dolph Zahid, Managing Director at Withit, comments: “It’s a pleasure to have Denise on board. I initially met her almost 10 years ago when she worked at Pedigree (Sindy) and Denise has already shown exceptional ideas and inspirational design work, for all our brands”
For further information or images please contact Cody Crook: firstname.lastname@example.org T: 01494 775 250
We will be exhibiting all our brands at the 2014 Las Vegas Licensing Show in June. This will be the 11th successive year in attendance. Dolph Zahid, President of the company, expressed how pleased he was to be part of this prestigious show and is looking forward to what he hopes should be one of the Company’s most successful to date.