With over 20 years working at the business end of retail, wholesale and licensing as well as design and development of the Withit Studios brands as Creative Director, Brad will be giving a presentation on some of the insights on licensing from the Art & Design side of the Licensing. The seminar held at Lords Cricket Ground, has a host of industry professionals contributing and there are well over 40 buyers attending the event that will run all day with a drinks networking event at the end from 6pm. Please contact Lima for more details and tickets www.licensing.org/uk
Its been too long since the super popular original Withit Characters developed in 1996 have been seen in stores, but Woolworths in South Africa will be launching a ladies nightwear pyjama set this year. The deal which is a Direct to Retail program managed by CLM Ltd in Cape Town has been running for over year with Joey and Joy being the main brand carried by the retailer. Chocolate Moose, a long time favourite, first appeared in W H Smiths on stationery but went on to appear on nightwear in Dunnes and BHS back in 2006/7. Just proves you can’t bit the temptation of chocolate!!
Withit World from their India offices have now secured a deal with toiletries and organic skin care company, Wild Earth. The product range currently in design development is aimed at the teenage male market place using the Phizzogs characters. With such a high population of teenagers there was a gap to cater for this area with quality tested products with natural and organic remedies such as active charcoal, tea tree, sea salt and turmeric face scrubs and aloe vera moisturisers. Brad Caines stated that although a tricky area in design terms, the aim was to dispel the frustration and embarrasement young teens can feel and show easy to follow skin care and cleaning routines packaged and presented for them and just them! The range is due to launch in Q4 of 2016 with gift pack sets. Once established Withit World’s India office plan to launch in other territories with India as a supply base.