Withit World from their India offices have now secured a deal with toiletries and organic skin care company, Wild Earth. The product range currently in design development is aimed at the teenage male market place using the Phizzogs characters. With such a high population of teenagers there was a gap to cater for this area with quality tested products with natural and organic remedies such as active charcoal, tea tree, sea salt and turmeric face scrubs and aloe vera moisturisers. Brad Caines stated that although a tricky area in design terms, the aim was to dispel the frustration and embarrasement young teens can feel and show easy to follow skin care and cleaning routines packaged and presented for them and just them! The range is due to launch in Q4 of 2016 with gift pack sets. Once established Withit World’s India office plan to launch in other territories with India as a supply base.
Another deal for Withit World as a major school and fashion bag producer has signed up with Kitties in the Cities to produce ranges. As Withit World further develops its business connections in India, Kitties in the Cities has sparked much interest for its international flavour and adaptability as a brand. First ranges of bags will start to hit retail stores before the end of the year, made up of a variety of backpacks with luggage also scheduled for 2018.
Withit World is developing a range of Dubai based products around Kitties in the Cities. The range will primarily focus on ‘Haya’ the character from the Brand who is based in Dubai. The tie with the city and the cat who lives there, was a fit made in heaven and IMG and Withit Studios combined with the apparel design expertise of Watermelon Creative are creating a 5m display of products for the launch later this year. We will be updating this news post at a later date with product shots in due course.