Francoise Bouvet of MJA Licensing is the Agent in France for Withit Studios Brands. MJA will focus firstly on Kitties in the Cities and Phizzogs brands for this territory. Dolph Zahid, MD of Withit World said “I very much look forward to working with Francoise and developing a strategy for France” MJA are a well established and respected agency for the French market and feel they have good opportunities on Withit Brands.
Dolph Zahid will be visiting Seoul this week on business meetings with a variety of interested parties. Dolph will be with his business associate Danny Dong Wook Lee who is part of the Withit World Asia office and will be presenting the Phizzogs to distributors and Licensees alike. The Phizzogs have always had interest from this market, but until recently we did not have the right connections but with Danny on board we feel confident we can secure the interest into actual deals. With the simplistic yet bold imagery of the Phizzogs and the humour of the characters they show a real synergy with Korean culture and imagery. Couple this with the development of a Phizzogs FSDU product program and its clear why this territory is showing such interest. Dolph follows on from Korea to the Japan Licensing Show in Tokyo.
Phizzogs first range of t-shirts is currently in production, in readiness for the first outing at the upcoming London Edge Show on Feb12-13th at the Business Design Centre in Islington.
The primary reason for doing the show was to engage potential retailers on the direction of the brand as well as showcasing ranges of other products that are at sampling stage. Brad Caines, Creative Director, added that, the best feedback is from retailers themselves who have a clear and working knowledge of their consumers and will be able to tell us what they think first hand.
Over 20 designs are in the first collection, along with test ranges of Street Bags and Plush.