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Withit Licensing hits Las Vegas Licensing Expo – BOOTH F74

June 2014 – Phizzogs, DoodleBoos, Withit, Joey + Joy, Kitties in the Cities

Withit Licensing Ltd, will once again be attending the Licensing Expo this June with the objective of seeking new partnerships with agents, licensees and retailers from across the world, specifically in North and South America, but also the Far East and Russia. Withit Licensing Ltd will be attending Vegas with key new brands; Kitties in the Cities, Phizzogs, and Joey and Joy.

Kitties in the Cities is a sophisticated range of cat characters. Lead kitten, Tabby, visits each of her eight friends that all live in major capital cities around the world and learns about each place she travels to. The beautiful illustrations will be available to see at the Licensing Expo.

With a growing stable of licensees already in the UK, the Phizzogs range offers edgy and risqué lifestyle designs for older teens and students. The fun humour and striking graphics will be displayed at the show with plush, apparel and gift ideas on the booth F74.

Fresh from the Far East and India, deals are already in well advanced for Joey and Joy along with a developing animation program. The two monkey characters are spiking interest wherever they appear and there will be various artwork and products on stand in Vegas.

Bradley Caines, Creative Director at Withit Licensing Ltd, comments: “We’re looking forward to attending the Licensing Expo this year and are excited to show off our latest brands – Kitties in the Cities, Phizzogs and Joey and Joy. We will of course display a range of our other brand offerings on stand including; Withit, DoodleBoos and Glamour Puss. With many meetings planned, we’re sure this will be another successful show for us.”

Withit Licensing appoints miPR

June 2014 – Phizzogs, DoodleBoos, Withit, Joey + Joy, Kitties in the Cities

Withit Licensing, the international company specialising in the management of its stable of art, design and lifestyle brands, today announces the appointment of licensing and media PR specialists, miPR.

miPR will handle all trade PR pre, during and post the Licensing Expo in Vegas, the World Children Expo in India and London’s Brand Licensing Expo focusing on five core brands; Kitties in the Cities, Phizzogs, DoodleBoos, Joey and Joy, as well as the original Withit brand of characters.

In addition to trade PR, miPR will take full control of the Withit Licensing brand social media pages. With regular updates and quick responses to fans, the main objective is to raise brand awareness and build an engaging audience.

Withit Licensing is also briefing miPR to handle the development of its costume character campaign which will see the creation of new characters and the execution of a new distribution programme.

Bradley Caines, Creative Director at Withit Licensing comments: “We worked with miPR, formerly micommsPR, in 2012 and had a really successful campaign. We’ve now grown our portfolio even more and are thrilled to have miPR back on board, supporting us with key trade shows and the communication with consumer media in the lead up to Christmas.”

Kirsty Barr, Managing Director at miPR added: “We’re excited to be working with Withit Licensing again having done some project-based work in 2012. Their brand portfolio has grown extensively in the past 12 months and we are confident the five core brands have a huge amount of licensing potential.”

For more information please contact Cody Crook:
cody.crook@mi-pr.co.uk or T: 01494 775 250

Withit licensing develop new role and appoint Denise Deane

June 2014 – Phizzogs, DoodleBoos, Withit, Joey + Joy, Kitties in the Cities

Withit Licensing Ltd, today announces the appointment of Denise Deane as Design & Development Manager, for the many brands in its art and lifestyle brand program.

Denise joins the company with a wealth of product design, development experience, and creative enthusiasm that has been built on the success of brands such as Funky Friends, Brit Chicks and Sindy. Denise has worked with a large number of retailers and has extensive knowledge of Far East manufacturing for product development.

The new role has been developed for Denise that will allow Withit Licensing to expand its creativity, for Phizzogs, Kitties in the Cities, Joey and Joey and it’s classic brand, Withit.

Deane will work alongside Creative Director, Brad Caines, to develop finished products on all of its licensable brands. Her main objective is to offer a better representation of the brands by bringing their graphics to life. This will give licensees, retailers and distributors the opportunity to share the company’s visions and see all of the brands in product form. Ranges will include stationary, bags, gifts, apparel and more, so as to visualize an in-store look.

Withit Licensing Ltd are attending the Licensing Vegas Expo (Booth F74) with the aim to seek new partnerships with agents, contacts with retailers, as well as directly with Licensees. Denise’s work will support new partnerships developed at the show.

Dolph Zahid, Managing Director at Withit, comments: “It’s a pleasure to have Denise on board. I initially met her almost 10 years ago when she worked at Pedigree (Sindy) and Denise has already shown exceptional ideas and inspirational design work, for all our brands”

For further information or images please contact Cody Crook: cody.crook@mi-pr.co.uk T: 01494 775 250

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